Joining forces with the games-marketing-experts from ComboStrike


Lukas Anetsberger

April 6, 2022

The Vision

While fiverfingergames is still a small indie studio, we’ve set ourselves high goals: Bringing the Blockchain technology to the gaming space while delivering what matters most - a great game that is fun to play!

To do so, we’ve set out to find a partner that shares our core values, a partner that is passionate about gaming and new technologies, and that is capable of finding the right audiences for Knights of Cathena. A partner like ComboStrike!

ComboStrike - The Perfect Match

ComboStrike is a full-service-marketing and advertising agency for the gaming space, which in more simple terms means that they are absolute experts in figuring out what gamers want and how to reach them.

What ComboStrike brings to the table is a unique combination of people and know-how. Meeting their team, you’re immediately aware that they have a profound understanding of the gaming landscape and are keen to share their insights and knowledge, supporting us with developing a go-to-market strategy for Knights of Cathena in addition to full media planning and content and creator services. Being able to share a strong vision for the future of gaming while at the same time being gamers at heart, we feel this is not just a client-agency-relationship but really a strong partnership between equals that benefits both parties.

We want to make sure we have the right approach for communication and marketing of Knights of Cathena, addressing the elephant in the room: Blockchain gaming. We are absolutely aware that right now, there are a lot of companies trying to take advantage of the hype, delivering products that put monetisation at the front and center and often lose track of what makes a game fun.

Christian Szymanski, CEO of ComboStrike, adds, “fivefingergames has, in my opinion, a great vision for their game – other than many projects in the field, Knights of Cathena will be a good game-first and foremost, not a play-to-earn money machine designed to be grinded. We fully believe in this project and this team and will leverage all our marketing skills to give fivefingergames room to breathe and to concentrate on what they are here to do: Revolutionize the field of blockchain gaming.”

The Strategy

With Knights of Cathena, we’ve coined the term “play-and-earn”, differentiating ourselves from the get go from those “play-to-earn” approaches. We want to value the time everyone spends on the game and deliver a top-notch gameplay experience without any prior investment while also letting gamers experience the opportunities of blockchain gaming without any further knowledge or repercussions on their day-to-day enjoyment of the game.

With ComboStrike’s help, we’re now able to fully focus on our mission to craft a unique experience in the casual gaming space and be able to convince gamers of the unique fun and potential that awaits them when the full version of Knights of Cathena will be launched in 2023.

About ComboStrike

ComboStrike is a full-service marketing agency focused exclusively on the gaming industry, with offices in Berlin, Shanghai, and Los Angeles.

The company helps publishers develop and execute the right marketing strategy in order to promote their games efficiently. ComboStrike offers a wide range of services, including strategy development, creative services, digital and influencer marketing, PR, and events. Its clients include Sega, Tencent, Blizzard, Sharkmob, Amazon Games Studios and many more. ComboStrike’s philosophy is to team up with its clients and offer the support needed to develop the right mix of brand and performance activations in order to create a healthy, efficient full-marketing funnel.

Learn more about ComboStrike

About Knights of Cathena

Knights of Cathena is a revolutionary game that offers a joyful introduction to a world full of action packed PvP gameplay fused with NFTs, Tokens and Play & Earn all powered by blockchain technology. Thanks to the seamless integration with the Elrond Network, players won’t need any prior knowledge or initial investment to play, thus appealing to the vast majority of enthusiasts who are yet to overcome the typical barriers of blockchain gaming.

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Lukas Anetsberger

April 6, 2022

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